PREMIER Bridal Shop in Mason City, Iowa | Bliss Bridal & Formalwear
Finding everything you need for your wedding day shouldn't mean driving hours or visiting multiple stores. At Bliss Bridal & Formalwear, we bring together wedding dresses from sought-after designers, tuxedo rentals and sales, bridesmaid dresses, and complete bridal party attire under one roof in Mason City. Our in-house alterations team ensures your gown fits flawlessly, while our extensive collection includes plus size wedding dresses and styles for mothers of the bride and groom. Whether you're traveling from Charles City, Fort Dodge, Albert Lea, or anywhere across North Iowa and Southern Minnesota, our bridal stylists create a personalized shopping experience where every member of your wedding party leaves looking and feeling their absolute best.
Bridal Appointments: Your Wedding Gown Journey Starts Here
Your bridal appointment at Bliss Bridal & Formalwear is more than a fitting—it's the start of your wedding dress journey. During your consultation, a dedicated bridal stylist guides you through our collection, offering personalized recommendations based on your style, venue, and budget. Our consultants make dress shopping stress-free and genuinely fun, giving you the attention and expertise you deserve. Schedule your bridal appointment today and discover why so many brides find their perfect gown at Bliss.
The Bliss Bridal & Formalwear Experience: What Sets Us Apart
At Bliss Bridal & Formalwear, it's not just about finding a dress or renting a tux—it's about an experience you'll remember long after the wedding day. From the moment you step into our Mason City boutique, our team is dedicated to making your visit stress-free, personal, and genuinely fun. We guide brides through our designer wedding dress collection with honest advice, fit grooms in tuxedos and suits that match their style, and ensure your entire wedding party feels confident and celebrated. With in-house alterations, inclusive sizing including plus size wedding dresses, and a full formalwear selection under one roof, families from Charles City to Fort Dodge to Albert Lea trust us to deliver more than attire—they trust us to deliver a moment worth cherishing.
Our wEDDING dRESS Collection
Discover our stunning bridal dress collections, featuring a wide range of gowns designed to suit every bride’s style and personality. Whether you envision a classic look or something bold and contemporary, our bridal dresses are crafted to make your wedding day unforgettable.
Prom Dresses That Make the Night a Dream Come True
Prom is more than a dance—it's a milestone. Finding the right prom dress should feel exciting, not stressful. Our collection at Bliss Bridal & Formalwear features formal gowns in every style imaginable: sleek fitted designs, flowing ballgowns, trendy cutouts, and timeless classics. We proudly offer plus size prom dresses and inclusive sizing so every student finds a dress that flatters and feels amazing. Teens travel from Algona, Austin, Northwood, and throughout the region because our stylists take the time to understand your vision and help you find a prom gown that's uniquely you. Come see why Mason City's best selection of prom dresses is right here.
Tuxedos Tailored for Every Occasion
From weddings to proms to black-tie galas, our Mason City formalwear collection has grooms, groomsmen, and guests covered. Experience personalized fittings and expert styling advice that ensure you look and feel your best. We've made the
Tuxedo and Suit process simple from start to finish.
Tuxedo Rentals
- Complete rental packages for weddings, proms, and formal events
- Classic and modern styles with coordinated accessories
- Groomsmen group fittings available
- Professional measurements for a tailored fit
Tuxedo Sales
- Own a quality tuxedo for recurring formal occasions
- Designer and classic options with in-house alterations
- Slim, modern, and traditional fits available
Suit Sales
- Wedding, business, and everyday suits in multiple fits
- Range of colors, fabrics, and price points
- Expert styling for complete coordinated looks
Begins with Bliss
Every Story
"My mom and I travelled a few hours away to come to Bliss. At first we were a little nervous about it. Once we walked in everyone was so friendly. They assigned you to someone and they helped zip dress etc. I ended up buying my prom dress here and it is stunning. Definitely coming back!! Thank you for the amazing experience!"
"I came in with a small budget for my wedding dress and the ladies were so helpful and made my wedding dress dream come true! They have many options for many price points, make you feel beautiful and altered the dress to fit like a dream. I will be back for any formal dress I may need in the future!"
"Bliss had an amazing range of sizes and styles and even carried many trendy dresses in larger sizes which can be hard to find. The staff were also super kind and helpful when it came to trying on dresses. There was also a great price range for any budget. I would definitely recommend!"
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