Mason City’s Premier Bridal Store—Your Love Story Starts Here.
Our Story: From Passion to Perfection
It all began with a needle, thread, and a dream. Jodi Degen, co-founder of Bliss bridal and formalwear, discovered a passion for sewing at a young age. After hand-crafting dozens of gorgeous garments, from prom dresses to the bridal gown of her future sister-in-law, Sweet Things was born.
What started in their home as a custom sewing endeavor soon outgrew its boundaries leading to Jodi and her husband, John, purchasing their first retail location in Rockwell.
When there was no more room to expand that location they were looking for a larger space in the area’s retail hub of Mason City. After the merge of their business and a local formalwear store brought on a name change. Now, Bliss bridal and formalwear stands as a testament to the idea that everyone deserves special clothing to celebrate the biggest days of their lives.
Our Ethos: A Family Legacy
As a family-owned business, we infuse every aspect of Bliss bridal and formalwear with personal care, attention to detail, and a deep understanding of the emotional significance behind every gown and tuxedo. Our roots in family values and dedication to excellence ensure that every client feels like part of our family.
Our Commitment: The Best of the Best
Our mission at Bliss bridal and formalwear is simple: to provide the best of the best in formalwear, accompanied by an unparalleled experience. Whether you’re a bride, a prom attendee, or looking for a stunning tuxedo, we are here to guide you, support you, and celebrate with you. It’s not just about the dress; it’s about creating memories that last a lifetime.
I had the best experience here from helping my bridesmaids pick their own style and what would be best for their body shape to my flower girl and finally for myself! I walked in thinking of a certain dress and came out with something no one would have thought and I felt it was made for me! My consultant was focused on me 100% making sure how I felt was the only thing that mattered.
~ Ashley
Had a great experience with the team at Bliss. Jody listened to me talking with my group and automatically went and pulled other dresses based off what I was saying. I am seriously impressed with how knowledgeable and dedicated she is to helping brides find their dream dress. We also went for Bridesmaid dresses and the whole staff there helped my girls find their dresses with no stress and so incredibly helpful!
~ Kelci
Soooo many beautiful dresses to choose from in so many sizes! Great help from the employees and we’re so very helpful! I had Natalie and she was the best help I could ask for to help me find a dress! Definitely recommend shopping here 10/10
~ Kaysee
Have questions or need assistance?
Have questions or need assistance?
Contact us at gowns@blissformalwear.com or (641) 201-1032.
We’re happy to help!
